![]() I saw people build audiences very quickly, getting 5,000 followers in a month. ![]() It was during that time that people kept sending me videos of this new app called TikTok and so I finally download it. I knew I had to pivot to a digital strategy, but didn't have money to pay for media ads, media buying, and all that type of stuff. We had recently partnered with Banana Republic and were going to move into more stores and then COVID happened. ![]() Why did you think that platform would bring you success? You created your TikTok to bring awareness towards your brand NASO. *This interview has been edited for length and clarity. We spoke with Uyi about his funny bone, building success with your family, and NASO's upcoming collaboration with Converse.
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